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About Us
‘Denim Is the New Black ®’ is a style site dedicated to everyday looks that appear effortlessly thrown together, purposeful and chic. We invest in solid basics, lean heavily on denim, and add a bit of edge. We believe that style is confidence, and confidence is sexy! Consider us your girlfriends that love to shop – we are here to simplify the shopping process and keep you looking and feeling stylish.
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